Every year, the web industry anxiously awaits the Boomerangs. When Infopresse gave us the mandate to rework the campaign of the 2011 edition, we decided to opt for something humourous with a hint of self-mockery.
The objective of the campaign was to present all the information related to the event without falling into the “RSVP” type evening. By wanting to represent the industry in which the event takes place, we chose to prioritize fun and instructive content while keeping it accessible and joyful.
We elaborated a code of conduct that unfolds along with the user as he navigates throughout the website, the entire platform sprinkled with animations. All and all, an animated guide in 10 easy steps giving out information on how the evening will unfold and the code of conduct to adopt - weather you’re a winner ... or not -!
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