After 25 years of success, the festival owed it to itself to revamp its image to reflect its well deserved place as a front runner in Montreal's emergent music scene. In order to do so, we designed and produced an entirely new website ; modern, colourful all the while still edgy.
Stickers, giant posters, programs of the event... The campaign was developed and commercialised in a number of ways. We also introduced a new concept in Montreal’s Underground city: Les Étoiles du métro which were a selected group of different musicians showcasing their music in random places while everyone went on with their day.
Established in 1987, the festival has grown and now takes place in more than 30 Canadian cities and features both local and international artists. Accounting for more than 100 shows, we designed a program that was to their image all the while well constructed and user-friendly.