Belcam
2025
Belcam is a body care brand offering a broad range of bath products, fragrances, and beauty accessories at accessible price points. We partnered with their team on a strategic repositioning, delivering a full brand overhaul along with content creation and creative direction for photoshoots and all future brand applications.
A Fresh Take on a Trusted Brand
A Confident New Visual Identity
Stamps of Trust
Light and Uplifting Photography
Next project
Alcool au féminin
2024
The ASPQ (Québec’s Public Health Association) entrusted us with the mandate to design the visual identity and various tools for their awareness campaign on alcohol consumption among women. The goal was to foster a compassionate dialogue, shed light on the social pressures women face, and highlight our collective responsibility in creating safe and supportive environments.
